It’s easy to see the wins and the progress! How to set social media KPIs ![]() Plus, they make reporting successes back to your boss easier. SMART KPIs will make it easier for you and your team to commit to your goals and consistently work towards them over time. Timely: What’s the timeframe for achieving this goal and determining whether success has been met? One month, six months, one year?.Relevant: Make sure each social media KPI connects to the business’s larger goals.Set KPIs that are within an achievable scope. Measurable: Will you be able to track and quantify your progress? For example, during a monthly check-in, you should be able to determine how close you are to meeting the goal.For example, do you hope to increase the brand’s Facebook follower count by 500 in the next month? Do you want to increase your click-through rates by 20% by the end of the year? Your social media KPIs should also be SMART: Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively.Ĭhances are, your social team sets SMART social media goals. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. KPI stands for key performance indicators.īusinesses use KPIs to determine performance over time, see if goals are being met and analyze whether changes need to be made. Start free 30-day trial What are social media KPIs? ![]() Actionable insights to help you grow faster.
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